Manager, Lifecycle Marketing
Hims & Hers
This job is no longer accepting applications
See open jobs at Hims & Hers.See open jobs similar to "Manager, Lifecycle Marketing" Define Ventures.Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
We’re looking for a Lifecycle Marketing Manager to join our growing CRM team. You’ll report to the Sr. CRM Manager and partner with cross functional stakeholders to build and execute acquisition CRM programs. This person will manage the day-to-day, hands-on creation, implementation and optimization of acquisition and retention-focused email, SMS and push notification campaigns for the Weight Management Category. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the (potential) customer, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world class CRM program for our newest category.
You Will:
- Own execution of acquisition and retention-focused CRM initiatives for weight management category, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting
- Maintain customer journey maps for weight management communication journey and ensure maps are regularly updated to reflect current state of live flows
- Continuously conduct A/B tests and analyze results to garner insights to improve engagement, optimize for key revenue drivers, and customer acquisition, especially in always-on triggered programs (flows)
- Ensure high quality and error-free implementation, testing and QA of email marketing campaigns
- Partner with CRM leads for other business verticals, including Hair, Sexual Health, and Mental Health, to uncover cross-vertical opportunities and maximum production efficiency
You Have:
- Bachelor’s Degree
- 5+years experience in CRM & Lifecycle, subscription experience a plus
- Hands-on experience with Braze, Iterable, Marketo or similar ESP
- Excellent organizational and prioritization skills, and attention to detail.
- Strong campaign management and problem solving skills
- Analytical thinker with experience in data-driven marketing
- Ability to drive experimentation focused on core success metrics
- Knowledge of HTML, CSS and email client basics
- Experience managing robust testing roadmaps
- Ability to communicate the benefits of strategies to business audiences of all levels
- Experience driving multiple projects and prioritizing in a fast-paced environment
- Eagerness to be hands-on and proactive
- Strong desire and curiosity to learn
- In-depth understanding of the healthcare, wellness, or CPG industry a plus
- Knowledge of FDA & HIPAA regulations a plus
Our Benefits (there are more but here are some highlights):
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- Employee discounts on hims & hers & Apostrophe online products
- 401k benefits with employer matching contribution
- Offsite team retreats
#LI-Remote
Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.
The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.
Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.
This job is no longer accepting applications
See open jobs at Hims & Hers.See open jobs similar to "Manager, Lifecycle Marketing" Define Ventures.