Redefine Healthcare With Us.

Define Ventures Partners

Sr. Manager, Product Marketing

Hims & Hers

Hims & Hers

Marketing & Communications, Product
Posted on Saturday, May 11, 2024

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

Hims & Hers is seeking an experienced Sr. Manager, Product Marketing to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive customer-centric strategy across Product Management, Creative, and Growth Marketing teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels.

You Will:

  • Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
  • Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Growth, Analytics, Integrated Marketing, Creative, Growth Marketing, Insights, and Product Development to scale offerings
  • Collaborate with Product Management, Design and Analytics to shape digital customer experiences that drive conversion, engagement and retention
  • Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in one of the largest areas of the business
  • Develop differentiated product positioning and messaging informed by customer insights, market trends and competitive analysis
  • Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
  • Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
  • Proven experience launching new products and growing to a mature business
  • Partner closely with R&D, design and insights on new product development including identifying opportunities, form factor, packaging and positioning

You Have:

  • 7+ years experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, category management or integrated marketing strategy)
  • Experience and passion for using insights to drive customer centric strategy and user experience forward
  • Strong storyteller with the ability to develop messaging that get customers’ attention and build product brands people love
  • Experience using insights and strategic thinking to influence stakeholders and the product roadmap
  • Ability to drive experimentation focused on conversion and engagement
  • Analytical thinker with experience in data-driven marketing
  • Proven track record of leading cross-functional projects
  • Team player who is proactive, accountable and solution-oriented
  • Experience communicating the benefits of various marketing strategies to business audiences of all levels including C-suite
  • Experience driving complex projects in a fast-paced environment
  • Consumer product marketing experience a plus

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats


Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.

Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!

An estimate of the current salary range for US-based employees is
$150,000$170,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@forhims.com. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.