The Opportunity

The Brand Marketing + Communications Manager will play a pivotal role in shaping the narrative for a healthcare company at the intersection of human-centered metabolic care, and AI-powered consumer technology. This role combines strategic content development, organic social media leadership, comprehensive PR management, and other channels that help build brand affinity and drive growth. Reporting to the Senior Director of Brand Marketing & Communications, you'll work cross-functionally to shape how Found's technology-enabled approach is understood in the market.

What You'll Do

Content Strategy & AEO / SEO Leadership

• Develop and execute content strategy to improve organic search rankings and AI Engine Optimization (AEO) visibility
• Partner with technical SEO lead to prioritize content production, optimize existing assets, and ensure Found's innovations are discoverable in traditional and AI-powered search experiences
• Manage relationships with content production agencies and contractors to scale high-quality, SEO-optimized content that explains how technology supports human care
• Create content briefs, oversee topic clusters, and ensure content aligns with search intent and brand voice
• Track content performance metrics and iterate based on SEO/AEO analytics

Organic Social Media & Community Building

• Lead organic social strategy across Instagram, TikTok, YouTube, and Reddit to drive engagement and build Found's reputation as an innovator in metabolic healthcare
• Develop platform-native content that showcases how Found supports personalized care, clinical outcomes, and member experiences
• Manage ambassador program, including monthly concepting, content approval, and creator relationships
• Oversee community management strategy and escalation protocols across social channels
• Coordinate with video editor and design resources to ensure consistent content flow that balances brand integrity with growth goals

Communications & Public Relations

• Support Found's communications strategy to position the company at the forefront of personalized, tech-enabled metabolic healthcare—securing coverage across consumer and trade outlets
• Serve as liaison with PR agency partners, supporting day-to-day activities and strategic initiatives
• Create and maintain press materials that articulate how Found's technology enhances human care, including releases, media kits, and executive briefing documents
• Develop and nurture relationships with key media outlets and journalists to secure high-impact coverage
• Monitor industry trends to identify PR opportunities and manage potential reputation issues

Agency & Vendor Management

• Manage multiple agency relationships including content production, creator marketing, and direct influencer partnerships
• Coordinate onboarding, contract negotiations, and ongoing performance tracking
• Ensure agencies deliver against KPIs and integrate seamlessly with internal workflows

Cross-Functional Collaboration

• Partner with Growth, Product, Clinical, Data, and others on integrated campaigns
• Support go-to-market launches for new features and capabilities with comprehensive content and communications deliverables
• Evolve company messaging as Found's capabilities and the industry landscape shift
• Maintain comprehensive tracking and reporting of marketing and communications metrics

Required Experience & Skills

• 6+ years of experience in brand marketing, content strategy, and PR, ideally with technology or digital health companies
• Strong understanding of SEO best practices, keyword research, and content optimization for both traditional and AI-powered search engines
• Demonstrated success managing organic social media for high-growth consumer tech or healthcare brands
• Experience managing multiple agency relationships and vendor partnerships simultaneously
• Existing media relationships across healthcare and technology press, with proven ability to secure earned coverage
• Exceptional writing skills across formats—craft compelling narratives for different audiences
• Strategic mindset combined with hands-on execution abilities and attention to detail

Preferred Qualifications

• Healthcare technology or regulated industry experience with understanding of compliance considerations
• Familiarity with SEO tools and social media management platforms
• Experience with creator/influencer marketing programs
• Background managing reputation and rapid response communications
• Understanding of how to communicate about AI and technology in healthcare accessibly
• Self-starter who thrives in fast-paced, resource-constrained environments
• Natural relationship builder who collaborates effectively across clinical and technical teams
• Comfortable with ambiguity and able to prioritize effectively
• Genuine passion for how technology can democratize access to quality healthcare